About Northwood Rustic
Rooted in Faith, Family, and Freedom
At Northwood Rustic, every product we create carries a story — one of grit, craftsmanship, and deep respect for the values that built this country. I’m Wil, founder and owner. Growing up, woodworking wasn’t just a hobby — it was in my blood. My great-grandfather was a carpenter, and my grandfather and neighbors passed down their skills and passion to me.
By age 10, I was already carving, burning, and building with power tools. Woodworking was how I expressed myself and connected to my roots. But my love for this craft isn’t just about making things — it’s about making things that last. I wanted to build a brand that reflects patriotism, faith, family, and freedom. A brand where every American can find something that speaks to their heart — handcrafted flags, home decor, and apparel made to honor the men and women who protect our communities, the values we hold dear, and the legacy we want to leave behind.
From Dream to Reality — Through Hard Work and Grit
In 2020, while most small businesses were struggling, I decided to turn my passion into a full-time venture. I launched Northwood Rustic as an LLC during the uncertain times of the pandemic, not knowing what to expect. What followed was a whirlwind of late nights, growing pains, and moments of doubt. But the support poured in — from friends, family, and even strangers who believed in what I was building. Orders started coming steadily, and my local community soon knew me as “the flag guy” at Menards and Home Depot.
Looking Forward — Building More Than Just a Business
Northwood Rustic isn’t just a company — it’s a mission. My vision is to grow this brand into a household name synonymous with faith, family, and freedom. I want Northwood Rustic to be a platform that gives back, inspires, and creates products that become meaningful heirlooms passed down through generations. Every item we make is crafted with care and pride. No two products are exactly the same, because we believe your story is unique — and your gear should be, too.
Thank You for Being Part of This Journey
I’m forever grateful for every person, organization, and community that’s supported Northwood Rustic. Whether you’ve been here from the start or just discovered us, thank you for believing in what we stand for. Here’s to building a legacy, one handcrafted piece at a time.
— Wil
Founder, Northwood Rustic