About Northwood Rustic

Growing up, I always had a passion for woodworking. My great grandfather was a carpenter by trade, and my grandfather, as well as a former neighbor taught me almost everything I know about the art of woodworking. I was woodcarving, woodburning, and using power tools unsupervised by the age of 10. I was constantly upgrading the clubhouse I had built. Woodworking was one of the main things I would do in my free time.

From a young age, I developed a passion for law enforcement and the community. I started to pursue that career field, but took a gap year from school as I grew interested in entrepreneurship. At that time, I sat down to try and brainstorm a product that I could mass produce, that many people would love to purchase. One day it just popped into my head: American flags! I reached out to some friends & family, and soon enough I had my first flag order. 

After a few months I decided to take things to the next level and make my gig an official full time LLC in April of 2020, right in the midst of Covid-19 & the circumstances of small businesses being forced to shut down. I had low hopes of gaining more business due to the current state of the country and the world, but I was determined to make a name for myself and my business, no matter the situation. I created a social media following that gained attention, and to my surprise orders were continuously flowing in. Before I knew it, people in my local area started coming up to me at Menards & Home Depot asking if I was the flag guy.

Fast forward to today, I look back at how far I have come with my business, and all of the connections and new friends I have made from launching this endeavor. I have branched out into multiple decor pieces, and even apparel and I am just getting started!

 Here at Northwood Rustic, we are a very patriotic company. We are major supporters of the United States military, law enforcement, & first responders. We take pride in each & every product we craft. Each piece we make is unique. No two products are the same.

 I am forever grateful for each and every person, organization & business who has supported me over the last few years, without you I would not be where I am today. 

-Wil Frost

(Northwood Rustic Owner/ Founder)